The Premier League (PL) outfit, Burnley FC have penned down a new partnership with the betting and online casino operator, W88.
As part of the agreement, the brand will become the club’s official shirt sponsor for the 2023-24 campaign.
We can confirm @w88football as our official shirt sponsor for the 2023/24 season 🤝
— Burnley FC 🏆 (@BurnleyOfficial) June 28, 2023
The Clarets’ men’s and women’s teams’ jerseys will feature the betting company’s logo as the team makes its Premier League comeback after a year out. Moreover, the team revealed that effective in the middle of July, fans will be able to purchase the new 2023–24 home jersey online and in-store.
Burnley have emphasised how W88’s prior ties with PL teams, including Aston Villa, will assist the squad reach its objectives in the forthcoming season.
“W88 represents integrity, trust and excellence, offering a full range of entertainment products including sports betting and online casino – and via this partnership, enables them to reach a worldwide audience and grow internationally,” Burnley FC said in a statement.
In addition to having its logo on the team’s uniforms, W88 will benefit from increased exposure through the sponsorship contract on match days at Turf Moor and on all of Burnley’s digital platforms.
Stuart Hunt, Burnley FC Director, said, “Following lengthy discussions we are pleased to confirm W88 as our front of shirt sponsor for the upcoming season. As a newly promoted club, a partnership such as this plays a significant role in helping us to compete in the Premier League. W88 have established successful relationships with several Premier League clubs and sports brands across the globe and we have been impressed by their experience, knowledge and proactive nature in this area. I’m looking forward to developing a successful partnership together over the course of the season.”
Hilly Ehrlich, W88 Business Development Manager, said, “We’re hugely passionate about Premier League football and delighted to partner with Burnley FC as the team returns to the Premier League. With Vincent Kompany at the helm, we’re excited to see the team perform well this season.”