Budweiser, a global brand of Anheuser-Busch InBev (AB InBev), has partnered with Siddhant Chaturvedi, Masaba Gupta, Santanu Hazarika, and KissNuka for a campaign on the last leg of the FIFA World Cup Qatar 2022.
With the war cry “The World Is Yours To Take,” the artists have joined forces to honour the mutual love and essence of Budweiser and football. Celebrities share their journey to success like never before, delving into the challenges and difficulties they confronted, the successes they celebrated, and the tremendous anticipation they felt before any big moment – just like a football player does as he walks from the tunnel to the field.
This follows the company’s recent collaborative efforts with football notables Lionel Messi, Neymar Jr., and Raheem Sterling to reveal their FIFA World Cup campaign’s hero film, which captured the stories of these modern-day legends and inspired millions around the world. The #YoursToTake hero film, which enables individuals to strive for excellence by overcoming adversity, was accompanied by the release of the first-ever official FIFA 2022 anthem, which highlighted the popular rapper, Lil Baby.
This stage of the initiative, reverberating the viewpoint of “The World Is Yours To Take,” serves to highlight the distinguishable journey of each of the four artists, though one thing similar among them is trying to conquer their ambitions notwithstanding the lows of stardom. Budweiser has partnered with these cultural influencers to motivate its consumers to take a leap of faith and pursue their passions relentlessly in order to realise their dreams.
Vineet Sharma, VP Marketing – South Asia, AB InBev, said, “With over 35 years of collaboration with FIFA, Budweiser continues to create high-energy consumer moments and conversations that shape the cultural fabric of the country. Through this campaign, The World Is Yours To Take, we want to engage with consumers, and celebrate the greatness of the sport and the determination, and courage it takes to achieve success. We have collaborated with four phenomenal stars – Siddhant Chaturvedi, Masaba Gupta, Santanu Hazarika and KissNuka, who inspire millions, through their journeys, to follow their dreams despite the challenges that may come their way.”
Siddhant Chaturvedi, said, “Having collaborated with the brand in the past, I have always admired Budweiser’s role as a catalyst in bringing new talent to the fore and providing a global platform for local talent. With #TheWorldIsYoursToTake, the brand has given me the opportunity to celebrate and share my journey with my tribe, and my fans and I hope this encourages them to have a “never-say-die” attitude when it comes to their passion, their calling.”
Masaba Gupta, commented, “The world is quick to put us into boxes, dictate what we can and cannot do and most often, limit us from doing all the things we are passionate about and excel at. In all I do, I constantly try to push the envelope and express my truest, most authentic self unconfined by society’s and the world’s expectations. I am delighted to collaborate with Budweiser for the #TheWorldIsYoursToTake campaign, giving me and countless others the motivation to chase our passions- as many as there may be”
Anushka Manchanda said, “The beginning of a new journey is marked by a mix of feelings – anticipation, excitement, but most importantly – Drive. #TheWorldIsYoursToTake is a campaign that inspires us to tune out the world and place complete trust in our dreams, work hard to hone our skills, be our true unabashed selves, and go for greatness. Collaborating with Budweiser has been a phenomenal experience, it’s a brand that taps into the roots of culture and music and gives a platform to the homegrown voices of India.”
Santanu Hazarika, said, “Budweiser’s FIFA campaign- the #WorldIsYoursToTake resonated with me immediately since I’m a strong believer in making the most of everything you have in life, no matter what obstacles you face. Having grown up in a small town where opportunities are limited, I can testify that this belief turn into reality, if you are really passionate about your dreams. I’m happy to associate with a brand like Budweiser that continues to a catalyst in enabling and empowering artists and the evolving culture in India. And therefore, I am estatic to not only collaborate with a brand like Budweiser but also to inspire the younger generation to achieve their dreams.”