As the official beer partner of the highly anticipated FIFA World Cup 2022 in Qatar in November, Budweiser has revealed a new campaign by providing an opportunity for the fans to travel to the host nation for the tournament.
Budweiser has joined forces with Neymar Junior, Raheem Sterling and Lionel Messi for the campaign. In the film, the footballers are shown leading the boxes to the fans who had scanned the exclusive Budweiser QR codes. Such boxes were sent to several different places The intriguing campaign concludes with the footballers conveying to each other that the work is done.
Speaking on this initiative, Messi said, “The 100-day countdown to the FIFA World Cup has officially begun, and Budweiser and I are celebrating by giving fans the chance to win once-in-a-lifetime trips to the tournament. Ever since playing my first games in Argentina, I’ve dreamt of the day that I would play in the World Cup, and now I’m so excited to help Budweiser make fans’ dreams of attending the World Cup come true.”
Vineet Sharma, Vice President, Marketing – South Asia, AB InBev, said, “We are stoked to see a cricket-loving country like India gripped by football fever. The “drop” is only the first of many experiences lined up for our consumers and football fans in the country.“