The Premier League club, Brentford have inked a new ten-year stadium naming rights contract with Grey Technology Limited (Gtech). Following this partnership, the Premier League club’s home stadium has been named Gtech Community Stadium.
While economic terms of the agreement were not revealed, the English top flight club claims that the collaboration is the most financially rewarding in the club’s history and that the increased funding will drive investment throughout the board.
The collaboration will include the home and lifestyle brand’s logo to be prominently featured across the stadium. Gtech will also become a partner of the Brentford FC Community Sports Trust, which aims to engage young people in West London.
Jon Varney, Chief Executive of Brentford, said, “Securing a naming rights deal for the new stadium is something that we have been working on for some time. It was so important for us to find a like-minded organisation. We wanted a progressive, community-minded partner who want to join us on our journey over the next decade. This investment will support our long-term plans to thrive in the Premier League. We need to continually invest into the stadium.
“We have recently created safe standing areas in both the home and away ends and this deal will help us explore further opportunities to enhance the matchday experience, the facilities and technology inside the stadium.”
Nick Grey, Founder and Chief Executive of Gtech, commented, “To be associated with Brentford FC is a fantastic opportunity for us. It is a stunning facility here. The Premier League has an incredible global audience, due to the heritage, player quality and stadium atmospheres. We are looking forward to working with the club and the fans this season and for many years to come.”
The naming rights agreement comes just days after Brentford announced the launch of ‘BuzzBox,’ the club’s new DTC service. StreamAMG will power the streaming platform, which will deliver enthusiasts with on-demand content and audio match commentary.