Brentford FC sign two-year sponsorship renewal with PensionBee

PensionBee will take over as Brentford FC's brand-new front-of-shirt sponsor for the B team, Brentford Women, and the club's academy teams.

Brentford FC, the Premier League unit, have inked a new long-term partnership renewal with the world’s biggest online pension service company, PensionBee.

Following this new two-year deal, PensionBee will take over as the brand-new front-of-shirt sponsor for the B team, Brentford Women, and the club’s academy teams in addition to becoming the new sleeve sponsor for the men’s first team. The participation of PensionBee will significantly aid in the development of these teams. The PensionBee logo will appear on the front of every junior replica uniform as well.

In 2021, PensionBee became an official partner of Brentford FC. Over the last three years, both parties have developed individually. PensionBee has over 2,00,000 invested consumers and is still expanding after advertising its brand in the Major League Soccer (MLS). Brentford FC, on the other side, achieved their highest team league position in the PL in the 2022/23 season.

Prior to Brentford’s promotion to the Premier League in 2021, the corporation first signed on as an official partner for the team.

PensionBee has sponsored the team’s post-game interviews for the entire season, appeared on the LED boards for additional time, and also acted as the sleeve sponsor of the training uniform. On these assets, the corporation will maintain its dominance for the course of the partnership.

PensionBee will be creating their multimedia series, Building the Future, which will showcase the women’s squad, B team and club staff. The show examines how both players and staff are preparing for their futures and their career paths.

Founded in 2014, PensionBee helps its customers manage their pensions easily as they put money aside for a comfortable retirement. PensionBee is used by almost 200,000 people to consolidate their previous pensions, make flexible payments, invest in accordance with their objectives and principles, and make withdrawals.

Brentford, Chief Executive, Jon Varney, said, “We’re very pleased to partner with PensionBee for a further two years. Since 2021, they have been a valuable partner to Brentford as we’ve grown and settled into the Premier League and we look forward to working with them. Their ongoing support will be important as we aim to build on our progress in the season ahead. We’re pleased to have them take a prominent position on the kits for our first team, B team, women’s team and academy teams.”   

Jasper Martens, Chief Marketing Officer, PensionBee, commented, “PensionBee and Brentford have a lot in common – from our data-led approach to doing things a bit differently, to the way we put our customers and fans at the centre of everything we do. Our mission is to make pensions simple so that everyone can look forward to a happy retirement and Brentford’s ambitions to be the most inclusive club in the country matches our desire to achieve positive social change.

“We’re delighted to continue supporting Brentford at such an exciting time in the club’s history and look forward to reaching even more Brentford fans on their journey to pension confidence. We’ll be cheering on our fellow Bees, both on and off the field, in the years to come.”  

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