The Premier League (PL) team, Chelsea FC have reportedly inked a partnership with the Russian cryptocurrency firm, BingX.
BingX has been named the new sleeve sponsor of Chelsea FC for the remainder of the 2023-24 campaign, as per reports.
Chelsea hasn’t had a sleeve sponsor since Hyundai, the Korean automobile brand, terminated the agreement with the team in 2022 following the UK government’s sanctions against the club’s previous Russian billionaire owner, Roman Abramovich.
On January 9, Chelsea’s Carabao Cup semi-final first leg versus Middlesbrough is scheduled to see the debut of the BingX logo on their uniform.
Soon, for the upcoming season (2024-25), the company will also be serving as the training kit partner of the club.
With this agreement, Chelsea will no longer be sponsored by Trivago for its training outfit for the upcoming season. The rights have been held by the international travel and lodging platform since the 2021–2022 campaign.
Earlier in this edition, the club also onboarded Infinite Athlete as its front-of-shirt sponsor.
In the realm of cryptocurrency exchanges, BingX is a prominent name. Since its founding in 2018, BingX has developed rapidly to rank among the most well-known cryptocurrency margin trading platforms globally. BingX provides a range of services and products, including asset management, derivatives, copy trading, and spot, all of which are tailored to meet the changing demands of consumers, regardless of experience level.