The sports marketing agency, Baseline Ventures has announced the onboarding of the badminton doubles duo, Gayathri Gopichand and Tressa Jolly, to its athlete roster.
Expressing their excitement upon signing with Baseline Ventures, the duo stated, “We are thrilled to partner with Baseline Ventures, a respected agency known for supporting and promoting talent. With their support, we are confident of reaching new heights in our badminton journey and making our mark on the international stage.”
Along with the aforementioned development, the Mumbai-based entity also landed an association for the duo with Muthoot FinCorp. In this multi-year collaboration, the duo will feature the Muthoot FinCorp logo on the front chest of their playing jerseys during all BWF International competitions.
Commenting on the partnership, Shaji Varghese, CEO, Muthoot FinCorp, said, “At Muthoot Fincorp, our unwavering commitment has been to empower individuals in their pursuit of surpassing obstacles and achieving their goals. We believe that sports have the remarkable ability to bring out the spirit of sportsmanship and passion, transcending barriers of socio-economic status, language, and culture. With our deep involvement in various sports, the Muthoot Pappachan Group has consistently recognized and embraced their transformative power. Our partnership with Gayathri and Tressa further strengthens our dedication to these core values”.
In the previous month, Baseline Ventures also signed an extension with the star Indian cricketer, Smriti Mandhana.