The American telecommunications company, AT&T has extended its partnership with the US-based basketball tournament, NCAA, also known as NCAA March Madness.
Following the extension, AT&T will continue to be the top-level sponsor of NCAA athletic events through the 2024-2025 academic year. The telecommunications entity will also serve as the presenting sponsor of all championship apps and help several DE&I initiatives, among other programs.
Founded on October 5, 1983, AT&T is an American multinational telecommunications firm that is the world’s largest company in its sector by revenue and the third-largest revenue provider in the US. The company is headquartered at Whitacre Tower in Downtown Dallas, Texas.
Kellyn Kenny, Chief Marketing and Growth Officer, AT&T, said, “We love the audience size. It does a really nice job of attracting an audience that is fairly diverse — it’s young, it’s GenZ, and has a bunch of business decision-makers.
She further said, “We want to make sure we are showing up in ways that fans will enjoy, but also in ways that showcase the technology. We don’t’ want to just put our logo on something. We want to make sure that we move way beyond the logo into the experience.”