The Association of Tennis Professionals (ATP) has announced a partnership renewal with the clothing brand, Lacoste.
From 2024 to 2026, the renowned fashion-sport company will remain the ATP Tour’s official outfitter.
Lacoste will provide clothing for ATP officials and employees, such as chair umpires. The rapidly expanding social and digital platforms of the ATP Tour will also serve as a platform for showcasing the fashion-sport pioneer to a worldwide tennis audience.
The collaboration honours a special mutual tennis legacy. While Lacoste turned 90 in 2023, ATP also commemorated its 50th anniversary in 2022. By combining a passion for tennis and fashion, the partnership furthers the goals of ATP and Lacoste, which are to unite diverse communities.
Lacoste is associated with some of the most esteemed tennis tournaments of the year, such as Roland-Garros and the ATP Masters 1000 series in Madrid and Miami. Tennis players Venus Williams, Fiona Ferro, Grigor Dimitrov, Daniil Medvedev, Ugo Humbert, and world number one Novak Djokovic are among the brand’s ambassadors.
Additionally, Lacoste has partnered with its ambassadors to offer sports enthusiasts from less fortunate neighbourhoods free entry to sporting events. In order to encourage young people through sport, the “We Are Etendard” project has reconstructed more than 20 courts for handball, basketball, football, and tennis over the last three years.
ATP, Chief Business Officer, Daniele Sano, said, “For more than 20 years our partnership with Lacoste has blended tennis and style. It’s a timeless legacy of excellence we’re proud to continue, embodying the spirit of sportsmanship and elegance on and off the court.”
Lacoste, CEO, Thierry Guibert, said, “As we renew our partnership with the ATP Tour, we look forward to continuing our journey of uniting communities across the world through a passion for tennis, performance, and elegance. Together, we celebrate the synergy of our rich legacies, marked by 90 years of Lacoste’s iconic style and 50 years of ATP’s remarkable contribution to the world of tennis.”