The Indian multinational information technology company, Infosys has penned down an extension of its partnership with the Australian Open. Following this new deal, the association will now run until the end of 2026, and Infosys will continue to hold the title of digital innovation partner. Both these entities inked a partnership for the first time back in 2018.
This multi-year extension is signed after both enjoyed stellar success in the last three years. A strong result was achieved despite a pandemic impacted 2021 event. As the extension is now wrapped up, Infosys will continue to leverage its expertise in big data and analytics, artificial intelligence as well as virtual and augmented reality. The information technology company further provides unique, innovative, and engaging experiences for the fans.
The extension of this partnership aims to focus on four activities that have been mentioned in the press release. The four aims are, enhanced broadcast statistics to increase fan engagement, Deliver innovations for fans, players, and the media; Driving the digital experience vision; and lastly, Digital for inclusivity and greater access to the underprivileged and grassroots community.
Speaking on the occasion, Andrew Groth, Executive Vice President, Infosys and Region Head, Australia and New Zealand said: “We are delighted to be partnering with Tennis Australia for a further five years, and to continue reimagining the Australian Open’s world-class digital offerings. For us, this collaboration is about digital innovation providing greater access to the wonderful sport of tennis and helping to build it into a truly global and inclusive game.”
Adding to it, Craig Tiley, CEO of Tennis Australia and Australian Open Tournament Director said: “We are excited to extend our partnership with Infosys until 2026 as part of our ongoing journey of innovation. We look forward to working together to continue to change the way fans, players, coaches and audiences around the world engage with the Australian Open and our sport.”