The Association of Tennis Professionals (ATP), a governing body of men’s professional tennis circuits, has developed a multi-year partnership with the Japan-based tyre and rim manufacturing company, Yokohama Rubber.
Following this deal, the premium Japanese tyre manufacturer has become the ATP Tour’s first official tire partner.
Acclaimed for its unwavering dedication to excellence, Yokohama plans to utilise the Tour’s year-round schedule to further its worldwide visibility and quality positioning.
A portfolio of ATP Tour events will be activated by the brand, giving fans access to unique experiences at the Hamburg Open, Internazionali BNL d’Italia, Cinch Championships (London Queen’s Club), Rolex Monte-Carlo Masters, and the esteemed Nitto ATP Finals in Turin. Brand presence on and off the court, as well as world-class corporate hospitality, are significant advantages.
As a Gold Partner, Yokohama will also get year-round integration on the ATP Tour’s social and digital channels, highlighting its performance-oriented technology and innovations.
Daniele Sanò, ATP Chief Business Officer, said, “We’re incredibly proud to welcome Yokohama as our first Official Tire partner. Our brands share so many values, including a commitment to high performance and innovation. As a Tour we’re always on the road – a truly authentic platform to tell Yokohama’s brand story.”
Giovanni Ponzoni, CEO Yokohama Europe, said, “We are really delighted to partner with the ATP Tour, a truly global premium platform that shares our commitment to excellence and innovation. This sponsorship provides the perfect stage to expose Yokohama brand and gives us the opportunity to engage our business partners with unique and exclusive experiences. Our range of tires are well-known for incredible performance on different surfaces – much like the players on the ATP Tour.
“We are extremely proud of becoming the ATP’s Official Tire Partner, and we aim to leverage this partnership to sustain our brand awareness and continue to expand our footprint across Europe.”