The LaLiga outfit, Athletic Club have announced a new sponsorship agreement with the telecommunications arm of operator Digi Communications, Digi. The company, as part of the deal, will serve as the official sponsor of the club.
The deal has already commenced on Sunday during the Copa del Rey match against UD Alzira. In this partnership, the firm’s brand image appears on the back of first-team jerseys as well as on training kits. The collaboration will last until the end of the 2023/24 seasons.
The La Liga club said in a statement, “In accordance with one of its main objectives and requirements, namely increasing operating income, Athletic Club has set in motion an initial plan of action to attract interest in sponsorship from different companies.
“As a consequence, the Club has established contacts with companies from different fields, among which DIGI stood out, showing a firm commitment to the principles embodied by Athletic Club, our territory and our society.”
Digi is a subsidiary of European operator RCS&RDS, with operations in Romania, Spain, Italy, the Netherlands, and Belgium, along with a developing service in Portugal.
Both the parties involved have also confirmed that they want to have a dynamic relationship that is ‘completely harmonious.’