Delhi-headquartered Alliance Advertising, the media buying and advertising agency has secured the broadcasting rights of Sri Lanka Cricket (SLC) for the UK region for three years.
In the three-year duration of this contract, Sri Lanka is termed to host nine bilateral series, including a couple of tours from the neighbouring nations, India and Pakistan. This deal was put into action with the India tour of Sri Lanka which concluded on Thursday with the hosts sealing the T20I series 2-1.
Apart from the Asian countries, Australia and South Africa are also scheduled to tour the island nation for a series each during the contractual period.
The Founder & Director of Alliance Advertising, Arshad Shawl, said, “We are committed to the growth of cricket not only in India but also abroad. With such a belief, we continue to leverage the power of cricket and I am confident this deal will not only accelerate viewership but also add new revenue through subscription advertising in the UK market.”
Alliance Advertising is an organisation, specialising in sports, creative, media, digital, and events.
The firm is also one of the renowned sports marketing agencies, leveraging Jersey’s for the Indian Premier League (IPL) franchises and claiming rights for various sports.