The football governing body of Argentina, the Argentine Football Association (AFA) has announced a partnership deal with the cryptocurrency trading platform, Bybit. The partnership will run for the next two years, with Bybit named as the main global sponsor of all the national football teams.
Following this, Bybit has written its name alongside Adidas, Nissan, and Coca-Cola as the main sponsor of Argentina’s national football teams.
In addition to that, Bybit will be making its brand visible in all the Argentine Football Association assets, while it will also be featuring its logo in the training kits of all the national football teams.
Bybit was founded in 2018 and since then it has worked hard to grow its global business for cryptocurrency traders, and now they are focusing on the South American market after signing a partnership with AFA.
Speaking on the occasion, Ben Zhou, CEO of Bybit, said: “We are excited to support the Argentina national football team through this long-term partnership with the Argentine Football Association. La Albiceleste not only has the complementary colours for Bybit’s black and yellow, but also embodies relentless passion and limitless creativity – qualities we as a crypto company would like to champion and celebrate. Working with the AFA is one of the easiest decisions we have made.”
Adding to it, AFA president, Claudio Tapia, said: “We are very happy to announce this important commercial agreement (with Bybit). We added a brand to the national teams’ clothing and that is something significant, both for the company and for AFA. It is important to add brands with a global presence, which accompany the national team projects that we have been developing in an integral way for 4 years, not only with the senior national team.”
Lastly, Leandro Petersen, Commercial and Marketing Manager of AFA, added: “We have carried out a strategy of commercial and brand growth around the world, opening strategic markets where AFA does not have a presence in, generating various business units to strengthen AFA’s revenues and launching new digital products for fans around the world. We have added many business partners in this way — leading brands that today form part of the AFA sponsorship platform. Bybit is a global brand that bets on technology and seeks to continue growing throughout the world, in the same way that we are doing in our association.”
Apart from this, the Argentine Football Association has been one of the first national football associations to partner up with cryptocurrency and blockchain commercial opportunities. As the AFA has earlier sold the naming rights of the top tier league to their crypto fan token partner Socios.com.
The deal runs only for a year, with now the league renamed as Torneo Socios.com. The cryptocurrency platform has made quite a profit from this deal, and with the same vision, Bybit has also signed a partnership with AFA.