The official kit partner of the Indian Cricket Team, adidas has released a brand-new campaign “3 ka Dream”. The campaign is a pure testament to the Indians who will be supporting their team to win the ICC Men’s Cricket World Cup 2023 and want to lift the trophy for the third time.
The film features Indian players such as Rohit Sharma, Virat Kohli, Hardik Pandya, Shubman Gill, Ravindra Jadeja, Shardul Thakur, Mohammed Siraj, and Kuldeep Yadav. Indian star rapper, Raftaar has given his voice for the song that has been used in the campaign.
‘3 Ka Dream,’ created by Creativeland Asia, is a nationwide movement that encourages us all to get together and dream big. adidas has taken a multi-pronged strategy to ensure that this powerful message reaches a large audience, and will be leveraging a diverse variety of media platforms, including internet, print, radio, and an on-ground retail activation that will give Indian fans a platform to demonstrate their support. Furthermore, the thumping anthem will be available on all major audio platforms, including Spotify, Jio Saavn, and others.
Sunil Gupta, Senior Director, brand Adidas, India, “Cricket holds a special place in the heart of every Indian. With the World Cup being held in India, the stakes are higher than ever and so is the desire to watch the team succeed. 3 Ka Dream channels the raw energy into an anthem that aims to unify India in its relentless dream for a third world cup victory.”
In May, BCCI roped in adidas as the official kit partner, by signing a deal for the next five years, as the company has now taken the responsibility of developing kits for the Indian Cricket Team including men’s, women’s, and under-19 sides till 2028.