Adani Sportsline, the Adani Group‘s sports division, has announced a sponsorship deal with the Indian Olympic Association (IOA). Following this development, the company will be IOA’s principal sponsor for the upcoming Birmingham Commonwealth Games 2022, Hangzhou Asian Games 2022, and Paris Olympic Games 2024.
The Adani Group has partnered up with IOA for the second time. The previous collaboration occurred in 2021 when the firm sponsored the Indian contingent at the Tokyo Olympics.
The collaboration is an extension of the Adani Group’s sports portfolio, which concentrates on creating a world-class environment to nurture sporting talent, speed up the sports economy, and play an enabler role in India’s voyage to become a leading sporting nation.
IOA Secretary General, Rajeev Mehta, said, “We are delighted to welcome Adani Sportsline’s participation in our journey of representing Indian athletes across the global platforms. Corporate participation will help emerging sports stars, allowing India to genuinely become a sporting nation.”
Pranav Adani, Director, Adani Enterprises Ltd., said, “It is our privilege to support our athletes’ journeys in their quest to bring glory to India. We celebrate this journey through our initiative #GarvHai. The association with IOA is a natural extension of expressing our support for the Indian Contingent.”
Adani Sportsline has helped over 28 athletes in a lot of sports through its athlete support initiative, #GarvHai. Six of these athletes represented India at the Tokyo Olympics in 2021, including wrestler Ravi Kumar Dahiya, who won silver in the 57 kg division. Since 2019, Dahiya has been a part of the #GarvHai Initiative.