The Bundesliga club, FC Bayern Munich have announced a new sponsorship deal with the fintech firm, Adyen. Following this new association, the brand has been named the exclusive payment solution partner of the club.
The organisation, which continues to strive to strengthen businesses to realise aspirations faster, will handle the payment processing for the Bundesliga champions throughout all of their sales channels.
Andreas Jung, FC Bayern Munich Executive Board Member, commented, “With Adyen as the official partner of FC Bayern Munich, we are assured that the high standards set on the pitch by our team will be carried over into our payments processing. We are constantly looking into how we can improve our processes for the fans and streamlining the payments process is a key part of this.”
Knowing Bayern’s enormous popularity, Adyen now has the chance to strengthen the team’s payment acceptance systems through its fintech innovation, enabling enthusiasts to make payments beyond borders and through a variety of payment methods.
All activities at FC Bayern Munich will make use of Adyen’s payment services, including purchasing club memberships, products from the fan shop, and Allianz Arena tickets. Fans will be able to witness a quicker checkout process with the company’s newest mobile point of sale terminal, the AMS1 model, thanks to multiple payment destinations that give more payment possibilities.
Hella Fuhrmann, Country Manager DACH at Adyen, said, “We want to support FC Bayern Munich in delivering customer-centric experiences that keep the focus on the sport and the team, with payments running smoothly in the background. Whether buying a jersey online, or in the club shop, fans at home will have the same experience as those in the stadium. Ultimately we are trying to improve the overall experience of Bayern fans by making their payment experience smoother.”