M&M’s, a US chocolate company, has announced that it would serve as the title sponsor for the upcoming NASCAR Cup Series event at Pocono Raceway on Sunday, July 24. M&M’s is a chocolate brand owned by Mars Wrigley.
The brand will use the event to pay respect to NASCAR fans and Mars Associates who have made the event so memorable as part of the season-long celebration of its more than three decades with the sport.
To start off the celebration, Mars will conduct a worldwide social media search to find some of the most active and enthusiastic M&M’s Racing fans, who will be welcomed as VIP guests to the Pocono race weekend.
The selected fans will not only act as M&M’s ambassadors throughout the race weekend, but they will also get the opportunity to meet NASCAR superstars and receive autographed goods. One lucky fan will enjoy the ultimate privilege of serving as the race’s Grand Marshal.
On the morning of the M&M’s Fan Appreciation 400, the brand will host a special conversation hosted by NASCAR pit reporter Jamie Little in the Pocono Raceway fan zone. Current and former racing legends Kyle Busch, David Gilliland, Ernie Irvan, and Ken Schrader will take a trip down memory lane, recalling memories from their time racing for the Mars brand. Fans at home will be able to watch this exclusive chat live on social media, where they can submit questions and win signed products from the panel of icons.
Anton Vincent, President of Mars Wrigley North America said, “For more than 30 years, Mars has inspired moments of happiness through the colorful fun of the M&M’S brand for NASCAR fans all over the country, during our final year and, in our backyard race, Mars wants to celebrate one of the best fan bases in the world with a Mars-sized ‘thank you.’ The M&M’S brand has celebrated many NASCAR successes and we are grateful for the NASCAR fans.”
Ben May, President Pocono Raceway said, “We are honored to celebrate alongside M&M’S after 32 years of supporting NASCAR, by partnering together to show our appreciation for the greatest fan base in sport, creating lifelong memories and exciting experiences for Pocono Raceway and NASCAR fans is a passion for our team and to do it alongside one of the worlds iconic brands is a tremendous joy.”