The cricket icon Yuvraj Singh is back in the spotlight, this time promoting Batery.ai, a rising Indian sports platform.
The campaign features a fun twist, with Singh going undercover to surprise unsuspecting villagers with his impressive cricketing skills.
The southpaw dons a disguise as an elderly man, completely fooling those around him. He then unleashes his batting prowess, leaving everyone in awe. The reveal of his true identity adds a layer of amusement, creating a light and engaging experience for viewers.
This campaign cleverly leverages Singh’s immense popularity among Indian cricket fans. By participating in a lighthearted prank while promoting Batery.ai, Singh connects with his fans on a personal level, making the brand association more memorable.
This collaboration comes at an exciting time for the 42-year-old. Singh was recently appointed the official brand ambassador for both the ICC Men’s T20 World Cup 2024 and IPL Biologicals, a leading innovator in bio-based agricultural solutions.
Batery.ai is a platform designed to be a one-stop shop for all things sports. The platform offers news articles and updates across various sports, including cricket, football and more.