Star Sports enhances anticipation for ICC Men’s T20 World Cup 2024 with new promo

The ad film by Star Sports for ICC Men’s T20 World Cup 2024 captures the idea of intense commitment by showing common people enthusiastically refining their cricketing talents.

The sports broadcasting baron, Star Sports has unveiled a new ad film for the upcoming ICC Men’s T20 World Cup 2024.

The film captures the idea of intense commitment by showing common people, from youngsters to seasoned veterans, enthusiastically refining their cricketing talents.

Whether it’s swinging an unseen bat, mastering bowling run-ups, or performing fielding drills, the ad film depicts the nation’s enduring affinity with its favourite game, as well as the growing enthusiasm as the ICC T20 World Cup approaches.

Vikram Passi, Head – Marketing, Disney Star, said, “Cricket is more than a sport in India; & the ICC Men’s T2o World Cup is its biggest celebration. The “Air Cricket” campaign is a celebration of our love & passion for the cricket world cup. The campaign is based on a simple idea Passion for the cricket world cup in the period preceding & during manifests into people instinctively start playing an imaginary game, start mimicking the actions of our favorite cricketers. The fact that fans of all ages, gender, across the length & breadth of the country have themselves played air cricket on numerous occasions increases the relatability & memorability of the campaign.”

With the ICC Men’s T20 World Cup 2024 about to begin on June 2, Star Sports welcomes cricket fans from around India to take part in the excitement and cheer for Team India as they strive to bring the Cricket World Cup back home.
India have been placed in Group A, amongst Pakistan, Ireland, Canada, and the United States.

The Men in Blue’s campaign begins with a match against Ireland in New York on June 5, which is followed by an extremely much-awaited showdown against Pakistan on June 9. The hosts, USA, will take on the Rohit Sharma-led side on June 12 in New York, and India will wrap up their group stage schedule with a match against Canada on June 15.

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