WWE onboards C4 Energy as first official energy drink partner

C4 will be the presenting partner of the WrestleMania XL Night 2 press conference and WWE's multi-day talent tryout during WrestleMania Week.

The professional wrestling federation, World Wrestling Entertainment (WWE) has announced a multi-year partnership expansion with a fast-growing, global active health and wellness company, Nutrabolt, owner of C4 Energy.

As part of the deal, C4 Energy has been named WWE’s first-ever official energy drink partner.

C4 will be prominently branded and featured on WWE properties and high-end live events, such as WrestleMania XL on April 7 and 8 (IST).

Moreover, C4 will be the first-ever sponsor of the WrestleMania Skycam, which makes a comeback to provide the WWE Universe with an unforgettable viewing experience. Aside from that, C4 will be the presenting partner of the WrestleMania XL Night 2 press conference and WWE’s multi-day talent tryout during WrestleMania Week. C4 and WWE will keep working together to produce unique and exclusive content on social media platforms containing the WWE, WWE Superstars, and C4 brands.

The expanded collaboration comes after C4 Energy and WWE jointly launched their first-ever co-branded C4 Ultimate Energy Drink flavours across the country. The joint venture is now available countrywide in two flavours: Berry Powerbomb and Ruthless Raspberry. This month, a brand-new flavour, Nectarine Guava Knockout, will be released exclusively at Circle K.

Robert Zajac, Chief Marketing Officer at Nutrabolt, said, “When it comes to next-level energy, nothing beats the WWE and its fans. We are thrilled to expand our partnership with the WWE as its Official Energy Drink and to offer fans nationwide the same Ultimate Undisputed Energy their favorite Superstars bring to the ring.”

Michael DiNuzzo, VP of US Business Development, Global Partnerships, WWE, said, “C4 has been an innovative partner through the years which has enabled us to unlock the power of WWE to create unique integrations and branding opportunities across all touchpoints, including premium live events, on-site activations, social and digital content, and more. We are excited to introduce C4 Ultimate Energy as the Official Energy Drink Partner of WWE ahead of our biggest event of the year, WrestleMania XL.”

C4 will conduct a citywide takeover in Philadelphia for WrestleMania XL, with C4 Ultimate available throughout the weekend, which includes at WWE World and Lincoln Financial Field.

WWE Superstars Montez Ford and Bianca Belair joined C4’s expanding roster of celebrities, trainers, and athletes in 2021, marking the beginning of the partnership between the two companies. C4’s mission is to inspire and maximise human performance beyond the ring and into everyday life through media, retail, and digital content. Since then, C4 has played a major role as a presenting sponsor at the biggest premium live events hosted by WWE, such as SummerSlam 2023, where it showcased the Women’s Triple Threat Match with Belair. Furthermore, WWE’s “Next In Line” initiative, which has signed 60 college athletes since its launch in December 2021, has C4 as its presenting partner.

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