Woloo onboards Indian skipper Harmanpreet Kaur as brand ambassador

Woloo's association with Harmanpreet Kaur aims to raise awareness on better hygiene access for women across India.

The clean restroom finder platform, Woloo has announced the signing of the Indian cricketer and Mumbai Indians (MI) captain, Harmanpreet Kaur, as a brand ambassador.

This partnership aims to raise awareness about the critical issue of women’s hygiene in India, particularly the lack of access to clean and safe public washrooms.

Manish Kelshikar, Founder, Woloo, said, “In a heart warming development, Harmanpreet Kaur, an icon in Indian women’s cricket, has embraced the cause of women’s dignity joining hands with Woloo, in our mission to empower, inspire, and give them the strength, resonating with the belief that each day should herald a celebration of women. The numerous challenges and struggles an Indian woman faces, can only be felt by a woman.

Harmanpeet partnering with Woloo especially on International Women’s Day and her birthday, is a unique celebration on its own, a significant step towards reinforcing the belief that access to basic facilities – clean, safe and hygienic washrooms is a fundamental right for every woman. She exemplifies strength, skill, and perseverance. Breaking barriers and defying stereotypes, she has become a symbol of inspiration for millions of aspiring athletes, especially young girls. Her journey from the fields of Moga, Punjab, to becoming India’s sensation on the international cricket scene mirrors the resilience needed to overcome societal constraints.

Harmanpreet Kaur, Captain of Indian Women’s Cricket Team and Mumbai Indian WPL team, said, “I am proud to partner with Woloo to advocate for better access to clean washroom facilities for women across India as it is not just a matter of convenience but also a fundamental aspect of women’s health and dignity and they shouldn’t be denied the same. Coming from the interiors of India, I can feel the pain of each and every woman as well as resonate with all the unpleasant experiences, having gone through the same.

“I am delighted to represent a very crucial cause and a game changer brand which is impacting lives. Together, we can drive positive change through strategic initiatives and awareness campaigns not only amongst women but also the entire eco-system. Woloo’s journey has been a testament to the power of innovation and social entrepreneurship, helping create a lasting impact for millions of women across India, ensuring that no woman ever has to compromise on her dignity or health due to a lack of access to clean washrooms.”

Woloo is a mobile app designed to help women find clean and hygienic restrooms while they’re out and about. It partners with restaurants, cafes, and retail stores to create a network of “Woloo-certified” washrooms that meet safety and cleanliness standards. The app allows users to locate these restrooms and ensures women have access to sanitary facilities whenever they need them.

Harmanpreet Kaur’s MI are currently placed second in the ongoing Women’s Premier League (WPL) and will face Gujarat Giants (GG) tonight at 7:30 PM IST.

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