The A-League team, Western United FC have signed a partnership with the Italian multinational home appliances developer, Smeg.
Following the deal, Smeg will be seen providing its highly technology-oriented kitchen appliances in its Regional Football Facility in Tarneit.
Through this deal, the branding of the company will also be visible on the LED perimeters of the club’s home stadium.
Chris Speldewinde, Western United General Manager of Commercial, said, “We are very excited to team up with Smeg. The excellence in coffee machines, combi ovens and dishwashers gives our new precinct the highest standards possible. The Smeg brand will be seen on matchday LED, big screen and video content with players and coaches. We thank the guys from Smeg for the incredible support.”
Leon Wolf, Smeg Australia General Manager – Professional Division, said, “Smeg are excited to partner with Western United to create an environment that helps nurture and develop regional football. We look forward to seeing the development of the Tarneit facilities, creating a hub for regional football development.”
Founded in 1948, and currently headquartered in Guastalla, Italy, Smeg is a leading Italian home appliances manufacturer that has expertise in developing various kitchen appliances like mixer grinders, toastmakers, water heating kettle, and coffee machines.