The Indian broadcasting baron, Viacom18 has announced a partnership with India’s largest grassroots competition platform, Sports for All (SFA).
Following the agreement, SFA will be broadcast on Sports18-2 and Sports18 Khel, and it will be streamed live on JioCinema.
The efforts to provide a space for children’s sports will be aided by this partnership. Additionally, the collaboration represents a continuation of SFA’s mission to provide sports for everyone, particularly in the educational sector.
The nation’s school athletic ecosystem will undergo a significant transformation with the addition of SFA Championships, the organization’s flagship intellectual property, to broadcast and over-the-top platforms.
Vishwas Choksi and Rishikesh Joshi, SFA Founders, commented, “Partnering with Viacom18 is indeed a historic moment, in bringing Indian school sports to the centre stage. The country will now join in to witness the incredible potential of our young athletes. Our aim is to enthuse viewers to witness the journey of future champions, through our broadcast content. The SFA Championships entail an international sporting experience through equitable access to world class infrastructure, match videos, analytics and insights for school athletes. Every episode will showcase the energy and sporting talent of that city, their trials and tribulations and how every athlete contributes in identifying the ‘number one school in sports’, for their city.”
Siddharth Sharma, Head of Content, TV and Digital, Viacom 18 Sports, said, “The partnership with Sports For All (SFA) is our bid to make sporting action from the grassroots level accessible by harnessing the power of digital. We endeavour to continue spotlighting school-level talent by including SFA Championships in our portfolio.”