Viacom18 obtains media rights for Ultimate Sports Quiz

The acquisition of Ultimate Sports Quiz demonstrates Viacom18's commitment to capitalizing on consumers' increased appetite for digital sports content consumption.

The Indian media broadcasting firm, Viacom18 has acquired exclusive media rights for Ultimate Sports Quiz, a national inter-school sports quiz show.

The thrilling battle will include acclaimed commentator Harsha Bhogle in his well-known role as a quizmaster. From November 29 through December 17, the 19-episode season will be available on Sports18 and JioCinema.

The acquisition of Ultimate Sports Quiz demonstrates Viacom18’s commitment to capitalizing on consumers’ increased appetite for digital sports content consumption. The show will increase interaction, increase viewing, and foster a sense of community among sports enthusiasts. More than 1,200 schools from 350 cities throughout India competed in the 2023 edition of Ultimate Sports Quiz.

The finalists will receive rewards totalling INR 1 crore, a portion of which will be used to develop the athletic facilities at their schools. The winners will receive a once-in-a-lifetime chance to see a live sporting event of their choosing anywhere in the world.

Viacom18 spokesperson said, “Through the Ultimate Sports Quiz, we are offering our viewers a winning combination of education, entertainment, and engagement. Coupled with Harsha’s affable personality and inimitable knack of sports storytelling, it makes an exceptional package overall for viewers. Presenting this contest first on JioCinema is our conscious, long-term effort to build on consumers’ preference of watching sports content on digital.”

Founder & CEO of Ultimate Sports Quiz Pratik Gosar, said, “We are delighted to bring to the audience the Ultimate Sports Quiz for a second year in a row. This property is very close to our hearts as it rekindles memories of watching quizzes in the 90s. It gives me immense pride to have India’s leading sports broadcaster, Viacom18 onboard as partners on this journey. Their expertise in broadcasting and reach will definitely take USQ to greater heights and inspire kids to learn more about sports. We acknowledge the growing preference of viewers to consume content on digital and totally believe in the idea of going digital-first with USQ.”

Indian commentator Harsha Bhogle, commented, “The journey of hosting Ultimate Sports Quiz 2023 was incredible. It was joyful and enlightening to witness the enthusiasm and extensive knowledge of sports among the bright minds of the country. It took me back to my own days of participating in quizzes and later hosting them. There’s something beautiful about the spirit of curiosity and the quest for knowledge, and to see it so robustly alive in these youngsters gives me great hope for the future of sports in our country.”

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