The apex body of football in Europe, the UEFA has obtained its maiden betting partnership with the digital sports betting brand, Betano.
Following the agreement, Betano has been named the official partner of the UEFA EURO 2024, which will be held in Germany in June 2024.
Speaking on the collaboration, George Daskalakis, CEO and Founder of Kaizen Gaming, stated, “We are thrilled to be partnering with UEFA for the upcoming EURO 2024 tournament. This collaboration is a new first for the industry and expresses our fundamental passion for football as well as our mutual commitment towards innovation and excellence.”
He further said, “We are very excited to be part of this football celebration and are looking forward to enhancing the overall fan experience by delivering unparalleled entertainment through responsible gaming during this highly anticipated European Championship.”
Guy-Laurent Epstein, UEFA Director of Marketing, commented, “We are delighted to welcome Kaizen Gaming and its brand Betano as an official partner of UEFA EURO 2024. Betano is a leading digital sports betting operator, with a focus on cutting-edge technology and responsible gaming. We believe that their industry expertise and affinity to football make them a great fit for the tournament.”
The sports gambling brand has an illustrious past of partnering with major global football tournaments like FIFA World Cup 2022 in Qatar.
The quadrennial multinational European football championship will take place between June 14 – July 14 in Germany, with 10 German cities as the main match centres for the conduction of the esteemed competition.