U.S. Soccer Federation develops long-term sponsorship deal with Coca-Cola

Coca-Cola and U.S. Soccer will create legacy events over the course of the collaboration.

The U.S. Soccer Federation has announced a transformative long-term sponsorship deal with the carbonated soft drink brand, Coca-Cola North America.

The alliance, which will have a significant impact on the game in the US, will use Coca-Cola’s renowned global reach to engage with football devotees all over and assist the game’s development at all tiers of the U.S. soccer ecosystem.

U.S. Soccer President, Cindy Parlow Cone, said, “We’re incredibly excited to have Coca-Cola join U.S. Soccer and there’s no better time for us to embark on this long-term strategic partnership. This is a pivotal time for soccer in our country and we have a massive opportunity to realize exponential growth in the United States in the coming years. Coca-Cola’s global impact on the sport is undeniable and having an iconic brand with us on our journey during this unique moment in time will be game-changing.”

Coca-Cola and U.S. Soccer will create legacy events over the course of the collaboration that highlights domestic talent, provide opportunities for all U.S. Youth National Teams, and U.S. Extended National Teams to develop the game and boost engagement in soccer in all of its forms.

Through special and inventive digital content activations, Coca-Cola will additionally contribute to greater visibility for the most memorable international moments involving the U.S. Men’s and Women’s National Teams. This will help unite football fans and allow them to fully express and share their love for the game.

Jennifer Mann, President of Coca-Cola North America, said, “Together, Coca-Cola and U.S. Soccer are committed to fueling dreams both on and off the pitch. Our goal is to empower communities, inspire future generations and cultivate a legacy of unity while growing the sport across the U.S.”

The CONCACAF Gold Cup this summer, Copa America 2024, CONCACAF Women’s Gold Cup in 2024, the FIFA World Cup 2026, which will be the biggest sporting event in history, and the 2028 Olympic Games, which will be held in Los Angeles, all offer significant opportunities for the partnership to increase the visibility of football in the United States at a critical juncture. Additionally, U.S. Soccer and the Mexican Football Federation joined forces to submit a joint proposal to host the FIFA Women’s World Cup in 2027.

In the upcoming years, the U.S. Men’s and Women’s National Teams will also participate in a number of prestigious football competitions throughout the globe, beginning with the USWNT’s quest for a third consecutive title at the FIFA Women’s World Cup 2023 in Australia and New Zealand later this summer.

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