Following the accomplishments of the collaboration in Korea in 2022, the brand has been designated as the official partner of the club’s preseason tour of Asia-Pacific in this partnership announcement by the Premier League team.
For the second consecutive year, TUMI is accompanying the team on its Asia-Pacific tour, visiting Perth, Bangkok, and Singapore and commemorating with special activations scheduled from July 23 to 26. A special event at the TUMI outlet in Singapore’s ION mall will include brand ambassadors and Tottenham Hotspur players Son Heung-min and Richarlison, as well as customer freebies, photo opportunities, and autograph signings.
Jill Krizelman, Senior Vice President, Global Marketing & eCommerce, TUMI, said, “TUMI is thrilled to be back again for the Club’s pre-season tour supporting our ambassadors Son Heung-min and Richarlison, along with their teammates. At TUMI, we are committed to creating high-performance lifestyle products with details designed to perform. We are delighted to equip the Club on their journey, helping them perform at their best before even stepping on the field.”
Every member of the Tottenham Hotspur team will receive a unique bag or piece of luggage from TUMI to make their pre-season travels more convenient and functional. The Alpha Bravo Search Backpack, 19 Degree Polycarbonate Extended Trip Expandable Luggage, Alpha 3 International Expandable 4-Wheeled Carry-On, and Alpha Organizer Brief are just a few of the TUMI collections that the athletes received gear from.
Abigail Marshall-Cox, Tottenham Hotspur, Head of Strategic Partnerships, said, “Following the success of our partnership during last year’s Korea Tour, we are thrilled to once again be working with TUMI to support our players and staff during our trip across three different cities in the Asia-Pacific region this pre-season. Our teams are equipped with the highest quality products to support our travel plans and busy schedule.”