The British Olympic contingent, Team GB have signed the dotted line with the leading high-protein snacks brand, GetPRO.
Following the deal, GetPRO has been named the official yoghurt partner of the British contingent for the Paris Olympics 2024.
As per the agreement, both entities will be collaborating to create awareness about having a healthy lifestyle and lay emphasis on having a protein-rich diet which helps in increasing muscle mass.
The brand will be putting efforts into the contingent and assisting the participating athletes to prepare for the ultimate competition.
Shopper marketing, out-of-home, digital, e-commerce, influencer, earned, and social media will all be used to promote the collaboration. Starting in February 2024, GetPRO’s protein-rich portfolio will have Team GB on-pack.
Tim Ellerton, Commercial Director, Team GB, commented, “At Team GB we firmly believe that our athletes can play an important role in championing the health and wellbeing of the nation, so we’re delighted to be working with GetPRO therefore, as we prepare for the Paris 2024 Olympic Games. Maintaining a healthy and nutritious diet is an essential part of our athletes’ preparation for the Olympics, and the support of GetPRO is a further demonstration of our commitment to helping athletes excel next summer.”
Tom Hickton, Category Director, Yoghurts, Danone UK & Ireland, stated, “We are all extremely proud to be partnering with Team GB, and to support the athletes who will be representing Great Britain at the Olympic Games in Paris 2024. At Danone we believe in the importance of food and nutrition in maintaining a healthy and balanced lifestyle. We know that protein is an essential part of a healthy diet, and by working with Team GB we hope more people will discover the important role that protein plays, whether it’s helping to push their physical fitness to its absolute peak as Team GB athletes will do in Paris 2024, or supporting them on their own exercise journey and achieving their own fitness goals. We have launched GetPRO because we believe it is a delicious way of getting more from your workout and we are honoured that Team GB agree.”
GetPRO, one of Danone’s largest product launches in the UK in recent years, aims to inspire and educate individuals while they embark on fitness adventures, showcasing the advantages of protein through a variety of tools.