The financial services vertical of the Tata Group, Tata Capital has onboarded the young Indian cricketer, Shubman Gill as its brand ambassador.
The newly unveiled partnership will help the company in expediting and enhance the process of making Tata Capital the preferred financial services brand in the consumer’s mind, as per the company. In accordance with the affiliation, Gill will be featured in a multi-media campaign, which will be launched shortly. The new campaign will highlight Tata Capital’s objective of being a responsible financial partner.
Abonty Banerjee, Chief Operating Officer – Digital and Marketing, Tata Capital, said, “We are really excited to announce our association with Shubman Gill and to welcome him into the Tata Capital family. His journey in the world of cricket mirrors the journey of Tata Capital in the financial services sector – we are both driven by passion, skill, and a relentless pursuit of excellence. Cricket is a unifying sport in India across all customer segments. We see him as a great fit for our brand values of reliability, dynamism, innovation, and a determination to deliver the best. We believe that Shubman will play a vital role in the journey of growth of our brand as we strive towards becoming India’s preferred financial services company.”
Gill said, “It is a privilege to be associated with Tata Capital – a brand with a strong legacy of excellence, innovation and commitment. These are the same values that I live by as I strive to deliver consistency for the country. Tata Capital’s objective of empowering and enabling people to achieve their dreams resonates deeply with me, and I am delighted to be a part of this brand journey.”
Gill, who is hailed as the successor of the legendary Virat Kohli, will be playing some of the biggest fixtures of his career in the following months. Roping in Gill as a brand ambassador could really help Tata Capital in tapping the youth who dearly follow cricket and are conscious about finance.
The 23-year-old will be seen on the field on September 2 when India take guard against Pakistan in the Asia Cup 2023.