SuperSport signs broadcast deal with PCB

The Pakistan Cricket Board (PCB) has signed a three-year contract with SuperSport. With this deal SuperSport becomes the broadcast partner of PCB in the Africa region.

SuperSport will telecast Pakistan Super League and international games of Pakistan. The partnership will begin with the first home series of Pakistan against Zimbabwe, beginning from 30th October.

From the series against Zimbabwe till the end of December 2022, Pakistan is scheduled to play nine Tests, 20 ODIs, and 18 T20Is. All these games will be non-stop covered by SuperSport.

The announcement has come within a month after the PCB signed a $200 million three-year agreement with PTV Sports and I-Media Communication Services to broadcast Pakistan’s domestic matches.

In an official statement, PCB Chief Executive Wasim Khan said, “This partnership will enable us to showcase our exciting cricketers, 83 days of our home international cricket and Pakistan Super League to the sport-loving Africa region.”

Khan also admitted that this deal would help in giving Pakistan cricket much more exposure in Africa.

Marc Jury, Head of Acquisitions at SuperSport, said, “We are very excited to be extending our partnership with the Pakistan Cricket Board for their full international schedule and the Pakistan Super League, more so given that Pakistan will be playing their home matches back in Pakistan.”

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