The hub of Indian cricket and official broadcaster of the ongoing Border-Gavaskar Trophy, Star Sports Network, has signed eight brands as sponsors for the ongoing Test and ODI series between India and Australia.
The broadcaster has already included 30 advertisers for the marquee series which includes the four-match Test series and three ODIs from February 9 to March 22 on Star Sports Network.
Ajit Varghese, Head of Network Ad Sales, Disney Star said, “The positive interest from advertisers and brands in the Border-Gavaskar Trophy is a testament to the continued growth and popularity of cricket on the television. Sports viewership on television grew by 11% in 2022, with 758 million viewers watching sports on TV. We expect the positive momentum to continue well into 2023 given a solid line-up of high-octane tournaments.”
The network has recently provided coverage of major competitions like Asia Cup 2022, which saw a growth of 12% in ratings and recently concluded India-Sri Lanka and India-New Zealand also witnessed a 63% increase in ratings as well.
The latest India-Australia T20I series in the subcontinent displayed a 36% higher viewership than its previous highest in 2019 and emerged as the top-rated shortest format series in the last five years. The India-South Africa home series gathered 47% more ratings than its previous series in June 2022.