The Spanish Football Federation (RFEF) has announced a new sponsorship agreement with the Chinese consumer electronics manufacturer, TCL.
In this deal, TCL will serve as a third-tier official sponsor of the RFEF and the men’s national team under the terms of the contract, which will run until 2026.
Consumer goods like televisions, mobile phones, air conditioners, washing machines, refrigerators, and other small electrical appliances are among the products the brand designs, develops, produces, and distributes. TCL was ranked as the 25th-largest maker of consumer electronics in the world in 2010. In 2019, it overtook Sony as the second-largest television manufacturer by market share.
Furthermore, apart from TCL, Iberia, Halcón Viajes, and Cervezas Victoria are also third-tier official sponsors. Adidas is the technical sponsor, while Finetwork and 3D Factory are the RFEF’s top-tier key sponsors.
Seat, a Spanish automaker, rejoined the RFEF’s sponsorship roster in January to promote the Copa del Rey for the duration of the 2022–2023 campaign.
The RFEF and Tokyo-based electronics company, Mitsubishi Electric also recently signed a sponsorship agreement for the women’s national squad.