The English Football League (EFL) Championship team, Southampton FC have signed a partnership with the freight shipping company, Mairon Freight UK.
In this development, the Hampshire-based firm has been named the official sleeve partnership of the club.
Mairon Freight, which has over 25 years of expertise in the freight transportation sector, is no stranger to football recognition, having previously worked with FIFA to deliver the Club World Cup.
As part of the deal, the company’s logo will appear on all three of Southampton’s men’s shirts.
Furthermore, supporters who have already purchased The Saints’ 2023/24 replica shirts will be able to stroll into the Southampton FC stadium store and have the Mairon Freight UK branding affixed for free.
Terry Watson, the Executive Chairman of Mairon Freight UK, commented, “As a family-owned business deeply rooted in the local community, we are incredibly proud to partner with Southampton FC. This opportunity aligns seamlessly with our core values of teamwork, determination, and delivering results. Just as the players strive for victory on the field, Mairon Freight UK aims to achieve excellence in every shipment we handle.”
Son and Mairon Freight, CEO, Tommy Watson, said, “Football transcends boundaries, and our collaboration with Southampton FC reflects our ambition to connect communities through our services. This sponsorship is a testament to the shared spirit of dedication and growth that both Mairon Freight UK and Southampton FC embody.”
Charlie Boss, Chief Commercial Officer for Southampton FC, said, “We are delighted to welcome Mairon Freight UK as our sleeve partner. As a local family-owned business, with customer service at their heart, their values feel very aligned with our own. We are proud to be working with another local business, putting the community at the heart of our club. We look forward to working with Mairon Freight UK in bringing this partnership to life for our fans over the coming season.”
In 2023, the Southampton-based football club also announced sponsorship deals with Draper Tools and New Forest Activities. The team is off to a good start in the EPL 2023/24 season, having won three of its first four games. They next go against Sunderland on September 2.