One of the leading sports broadcasting entities, Sony Sports Network has acquired media rights to the upcoming Celebrity Cricket League (CCL), India’s premier sportainment extravaganza.
The 10th season of the Celebrity Cricket League is scheduled to start on February 23. Salman Khan, Kichcha Sudeepa, Sohail Khan, Akhil Akkineni, Indrajith Sukumaran, Sonu Sood, Manoj Tiwari, Aarya, Jisshu Sengupta, Riteish Deshmukh, and other significant personalities in the Indian film business are expected to feature.
The competition will take place in a number of locations, including Sharjah (UAE) and several Indian towns, including Hyderabad, Chandigarh, Trivandrum, and Vizag, which will also serve as the sites for the playoffs and final game.
Rajesh Kaul, Chief Revenue Officer – Distribution & International Business and Head – Sports Business, Sony Pictures Networks India, commented, “Celebrity Cricket League has carved its niche in the hearts of cricket and cinema enthusiasts alike and showcases great entertainment value. Sony Sports Network is pleased to partner with Celebrity Cricket League to bring star-studded moments straight from the pitch to the viewers.”
Vishnu Induri, Founder of CCL, said, “We are pleased to announce our partnership with Sony Sports Network for the telecast of the Celebrity Cricket League on Indian television. Sony Sports Network is known for airing some of the best sports events throughout the year, and we are proud to have joined forces with a broadcaster that caters to millions of sports enthusiasts every day.
“Since its inception, the league has established itself as a prominent source of entertainment by offering high-quality cricketing action and has gained immense popularity. The previous season garnered an impressive cumulative TV and digital reach, exceeding 250 million viewers nationwide.”
The upcoming season will feature 20 action-packed games, with eight teams representing major film industries.