Setanta Sports, the esteemed pay-TV broadcaster, inked a media rights extension with the German top-flight football, Bundesliga.
The newly sealed agreement sees Setanta retaining broadcast rights from the 2024-25 season through the end of the 2028-29 season in the following ten Eurasian countries: Armenia, Azerbaijan, Georgia, Moldova, Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, Ukraine, and Uzbekistan. Notably, Setanta has been the go-to platform for Bundesliga coverage in these territories since 2015 delivering premium sports content to diverse audiences across Eurasia and now extending into the Baltics underscores its unwavering dedication to enriching the viewing experience for soccer aficionados.
With the Bundesliga securing a prominent place in Setanta’s lineup, fans can anticipate unparalleled coverage and access to the thrilling action unfolding on the soccer pitch.
Peer Naubert, Chief Marketing Officer of Bundesliga International, a subsidiary of DFL Deutsche Fußball Liga, said, “Our partnership with Setanta Sports is already well-established and is built on a strong foundation of mutual trust and a shared vision: to deliver a world-class product to fans around the world. Furthermore, we are delighted that this extension takes us to beyond 10 years of working together in a region that we have a very close and special relationship with.”
Bacha Malazonia, Deputy CEO of Setanta Sports, added, “Setanta Sports has a long history of cooperation with Bundesliga International. We are delighted that today’s two announcements will ensure the continuation of this relationship into the future. It is a great pleasure to secure the rights for an additional four seasons up to the end of 2028-29 across the region. Setanta Sports is also particularly pleased to have been able to expand the reach of Bundesliga on our platforms and become the new home of Bundesliga in the Baltics.”