As per the multi-year deal, the broadcaster will give full coverage of more than 120 matches per season in the region.
Setanta will distribute live NBA games in the Philippines through its streaming platform and pay-TV channel beginning with the upcoming 2023–24 season, which begins on October 25.
The broadcaster’s streaming service will also include live and on-demand access to original NBA programming, such as the league’s wraparound video series, NBA 360, which features exclusive interviews and behind-the-scenes access to players and coaches.
Setanta customers in the Philippines can get the NBA Playoffs package through NBA League Pass, the league’s OTT subscription service.
Giorgi Pruidze, Setanta Sports Philippines CEO, said, “We’re delighted to extend our cooperation with the NBA to include the Philippine market, where basketball continues to be the most popular sport. This collaboration will build on our extensive sports portfolio, which includes various premier international soccer and basketball leagues, and we look forward to showcasing the best NBA games on Setanta Sports to deliver a must-have platform for sports fans nationwide.”
Kelly Cooke, NBA Asia Head of Content Partnerships and direct-to-consumer, said, “Filipino fans have an incredible appetite for NBA content, and we are thrilled to work with Setanta Sports to bring them even more NBA action year-round. With the 2023-24 season fast approaching, this collaboration will provide our passionate fans with new digital offerings and even more ways to watch their favorite teams and players across the wide range of platforms they’re engaging with.”
Setanta Sports Media is a sports television corporation located in Dublin, Ireland, and Tbilisi, Georgia, that broadcasts in several Eurasian nations and the Philippines. The company was founded in 1990 to permit the international transmission of Irish sporting events. Previously, the corporation had channels in Ireland, the United Kingdom, Asia, Africa, Australia, the United States, and Canada.