The Formula 1 team, Scuderia Ferrari has announced a new multi-year sponsorship agreement with an American software company, Genesys. Following this new deal, the brand has been labelled as the new team partner of the F1 giant.
Genesys, which has headquarters in fifty nations around the world, is a global leader in the field of customer experience, enabling businesses to intensify connections with customers across cloud and digital technologies.
As part of the deal, the Genesys branding will appear on the cars driven by Charles Leclerc and Carlos Sainz, and the corporation will also collaborate with Ferrari on its 499P Hypercar endurance racing programme, which includes the Le Mans 24 Hours.
Benedetto Vigna, Ferrari CEO, said, “We are delighted that Genesys are joining Scuderia Ferrari as a Team Partner and will also be featured in our LMH programme. As another business focussed on technological leadership they, like us, have a tireless approach to continuously improve and progress. I know that the synergies between our two businesses will deliver huge value on both sides.”