The Formula 1 team, Scuderia Ferrari has inked a sponsorship extension with the private market asset management firm, ZCG.
The cooperation between Ferrari and ZCG began last year, and the two parties have worked together and introduced many activations, including the ZCG Fan Zone at the Las Vegas Grand Prix in November.
Lorenzo Giorgetti, Chief Racing Revenue Officer, Ferrari F1 team, commented, “We are pleased to renew our partnership with ZCG, with whom we share a passion for excellence and the desire to push the boundaries of innovation, without losing sight of the values and authority that stem from decades of experience in our respective fields. We are keen to continue working with ZCG to reach an even wider audience with which to share the unique experience of Formula 1 and the very special world of Scuderia Ferrari.”
For the 2024 F1 season, Scuderia Ferrari will work with ZCG to expand on existing projects and develop new activations to increase fan interaction with the renowned racing team. These new activations are anticipated to include Ferrari’s newest driver, Lewis Hamilton, who decided to join the team on a multi-year contract.
Moreover, ZCG’s insignia will be prominently displayed on the livery during the upcoming season, beginning with the Bahrain Grand Prix on March 2.
James Zenni, Founder, President and CEO, ZCG, said, “We take great pride in our relationship and look forward to continuing our support of Scuderia Ferrari and building upon the success of our partnership in the 2023 season. Ferrari consistently pushes the boundaries of innovation and global expansion. ZCG shares Scuderia Ferrari’s vision for excellence and strategic growth, and we eagerly anticipate further collaboration that can bring the experience and excitement of Formula 1 to more fans around the world.”