Penske Entertainment announced a collaboration with the global technology pioneer, Cisco, which will make the firm an official partner of INDYCAR and the Indianapolis Motor Speedway.
Penske Entertainment will use the agreement to securely link all elements of its organisation using a wide range of Cisco’s industry-leading technology solutions, including networking infrastructure, collaboration, wireless, cloud management, and more. Furthermore, the two organisations, together with current partners such as NTT, will look at prospects for technological advancement throughout the Penske Entertainment portfolio, as well as the usage of Webex collaboration technologies for fan interaction and press interviews.
Ashley Marusak, Leader, Global Sports Marketing at Cisco, commented, “The Penske Entertainment portfolio includes some of the marquee races and venues in all of motorsports, and we are thrilled to build upon our existing customer relationship to continue to provide a wide range of Cisco technology solutions to meet the demands of their first-in-class properties.”
As a result of the collaboration, Cisco will additionally become the presenting sponsor for the NTT INDYCAR Series Business Hub, a client hospitality space that will be visible on-site at the season’s major races in 2024. During the 2024 season, the NTT INDYCAR SERIES Business Hub Presented by Cisco will hold information technology-focused roundtables and tech forums at major races, such as the Big Machine Music City Grand Prix at Nashville Superspeedway, the Chevrolet Detroit Grand Prix presented by Lear on the Streets of Detroit, and the Indianapolis 500 presented by Gainbridge at IMS.
Penske Entertainment Corp. President and CEO, Mark Miles, said, “We are pleased to welcome Cisco to the NTT INDYCAR SERIES. Their focus on industry-leading innovation and premier customer service matches that of INDYCAR. As the demand increases for technology, networking, and security in a fast-paced world, it is gratifying to know Cisco is by our side. We look forward to leveraging each other’s strengths to enhance fan experiences while continuing to drive our sport.”
The fresh collaboration expands on Cisco’s sports and entertainment experience, including the National Football League (NFL), FIFA 2023 Women’s World Cup, Real Madrid, Paris Olympics 2024, McLaren Racing, and many more.