SAP to sharpen operational efficiency of Mercedes-AMG PETRONAS in multi-year deal

Following the arrangement, SAP has been named the official partner of Mercedes-AMG PETRONAS F1 Team.

The Formula 1 team, Mercedes-AMG PETRONAS F1 Team has announced a new collaboration with the German multi-national software company, SAP.

Following the arrangement, SAP has been named the official partner of the F1 team.

To boost performance, SAP and the Mercedes-AMG PETRONAS F1 Team are collaborating to expedite operational efficiency and unleash new data insights. The team’s technological base, SAP S/4HANA Cloud, private edition, which allows the team to investigate how cloud solutions and artificial intelligence (AI) from SAP can help predict and inform choices, optimise resources, and future-proof their IT infrastructure.

Utilising SAP S/4HANA Finance to effectively allocate, conserve, and deploy resources will help the Mercedes-AMG PETRONAS F1 Team negotiate this challenging road. The group can estimate expenses, anticipate needs for the final budget, and optimise the supply chain and stocked items thanks to the integration of SAP Business AI capability.

Additionally, by combining a single view of data and systems from several sources throughout the company, the team can develop a transparent and intelligent business architecture by utilising SAP Build solutions and the SAP Business Technology Platform. By doing this, it may be possible to reduce the lead times for important car parts, ensuring a smooth supply of parts on race weekends.

Toto Wolff, CEO and Team Principal, Mercedes-AMG PETRONAS F1 Team, said, “We are delighted to announce SAP as an Official Team Partner of the Mercedes-AMG PETRONAS F1 Team. We have a shared heritage and commitment to innovation and improvement, which will meaningfully contribute to our on-track performance. SAP is a global leader in its field, and we could not think of a better partner to help us improve our efficiencies in 2024 and beyond.”

Julia White, Member of the Executive Board of SAP SE and Chief Marketing and Solutions Officer, commented, “Formula One is one of the most technologically innovative sports in the world, where incremental gains yield significant results. Given the extreme conditions under which Formula One teams operate, motorsports provide a global platform to showcase skill and engineering excellence. But beyond the race day performance, there’s a lot going on behind the scenes. SAP is proud to partner with the Mercedes-AMG PETRONAS F1 Team to make sure its operations are as fine-tuned as its cars.” 

Located in Walldorf, Baden-Württemberg, SAP SE is a multinational software business established in Germany. It creates corporate software to oversee customer connections and business processes. The business is the top provider of corporate resource planning software worldwide.

Related Articles

Latest Articles