As per the partnership, the 27-year-old will be seen promoting SG goods. The company has a lucrative history of associating with some renowned cricketers such as Sunil Gavaskar, Virender Sehwag, Cheteshwar Pujara, Rishabh Pant and many others.
Expressing her delight at this new partnership, Smriti Mandhana, said, “It is a great honor for me to be associated with a brand of the stature of SG. Throughout my youth, I have played my game with an SG bat. Going forward SG remains the cricket gear brand of choice for me. I am very excited to be playing cricket at the highest level with SG products and look forward to a successful innings with SG.”
Paras Anand, Marketing Director, SG, stated, “It is a tremendous opportunity for us to welcome Smriti to our family. At SG every player we recruit is considered next of kin, and this holds true for Smriti as well. We are excited to extend this partnership and hope to witness Smriti achieve still greater heights in her career with her batting prowess.”
Tuhin Mishra, MD and Co-founder of Baseline Ventures Pvt Ltd said, “I think it is going to be big for Smriti. Getting associated with such a big brand makes a lot of difference. Smriti joining SG will only enhance the cause of women’s cricket. After all, when you play the game with the best equipment; it does make an impact.”
Sanspareils Greenlands, abbreviated as SG, is an Indian cricket equipment maker. The company was formed in 1931 in Sialkot, British India, (now in Pakistan), before relocating to its current location in Meerut, Uttar Pradesh, India, in 1950. It specialises in the production of cricket equipment, including the red ball used in all Test and First-class cricket matches in India.