Apex Group joins SailGP as title sponsor for Bermuda Sail GP

This expansion of Apex Group's role with SailGP builds upon their existing successful partnership.

The global sailing series, SailGP has announced that the upcoming Bermuda Sail Grand Prix, will see Apex Group, Bermuda-based global financial services leader, step up as the event’s title sponsor and official financial solutions partner.

The news of Apex Group’s expanded role comes as a natural extension of the existing partnership between SailGP and the company.

Notably, SailGP has already adopted the league’s Exclusive Financial Solutions Partners’ Women’s Accelerator Program, championed by Apex Group. This program aims to increase female representation in senior management positions within SailGP, fostering a more inclusive environment in the sport.

Peter Hughes, Chief Executive Officer of Apex Group, said, “I’m very pleased to continue our partnership with SailGP, who truly align with our commitments to innovation, sustainability and women’s empowerment. Apex Group has been evolving and driving positive change within the industry for over 20 years. Equally, SailGP has raised the bar when it comes to representing one of the most sustainable sports in the world. This is why our partnership works. We look forward to yet another opportunity to collaborate with SailGP working towards achieving a better, more sustainable tomorrow.”

SailGP CEO, Russell Coutts, said, “As SailGP’s global presence expands, I’m excited to see Apex Group deepen its partnership with us as Title Sponsor of the Bermuda Sail Grand Prix and be able to work together to drive positive change both on and off the island. The Bermuda event is both a fan and athlete favourite in the calendar and not only do we look forward to working together to have a positive impact on communities in Bermuda, but also the beautiful island and blue waters will be the perfect showcase for our high-octane, close to shore racing product.”

BTA CEO, Tracey Berkeley, said, “We are excited to welcome SailGP back to the island. It is an honour to have the league back on our Bermuda shores. It is encouraging to see the support of additional sponsors to highlight this world class event. We look forward to showcasing our beautiful island.”

Apex Group is a global company with a presence in two main sectors: real estate development and financial services. The financial services side, established in 2003, is a particularly large operation with a presence in over 50 countries, offering a wide range of services to clients in asset management, capital markets, and more. The real estate development side of Apex Group is focused on India and has been around for 28 years.

SailGP, known for its adrenaline-pumping races on the water with national teams battling it out, has also expanded its partnership with Sonesta International Hotels, a fast-growing US hospitality company.

The Bermuda Sail Grand Prix, scheduled for May 4 and 5, will mark the tenth event of SailGP Season 4 and will be the biggest fleet of F50s the island has ever seen. Ten teams, including newcomers Germany, will be on the start line, with exciting new faces piloting the high-performance catamarans. These high-speed vessels can reach speeds exceeding 70 knots (80 mph), promising a thrilling spectacle for spectators on and off the water.

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