Ryder Cup onboards DP World as worldwide partner

DP World's logistical skills are well-suited in order to carry out the Ryder Cup while improving the effectiveness and popularity of golf as a global sport.

The biennial men’s golf competition between the teams from Europe and the United States, the Ryder Cup has announced a partnership with the Emirati multinational logistics company, DP World.

Following this new deal, the global supply chain leader is set to become a worldwide partner of the Ryder Cup.

Since its inception in 1927, the biennial event has pitted 12 of the world’s best professional golfers from the United States and Europe against each other in a head-to-head match-play competition, and it has become one of the world’s biggest sporting events, enthralling millions of viewers worldwide.

The Ryder Cup is a massive logistical undertaking that involves hundreds of different partners and contractors. DP World will bring industry-leading capabilities to the event, effortlessly linking smart logistics with the enthusiasm and accuracy of golf.

DP World’s logistical skills are well-suited in order to carry out the Ryder Cup while improving the effectiveness and popularity of golf as a global sport, with an integrated network spanning 75 nations throughout six continents and day-to-day operations accounting for 10% of global trade. DP World assists in the delivery of the sport to individuals all over the world, from grassroots to professional levels, by assisting with the organization of international competitions and overseeing the smooth movement of equipment and infrastructure.

With just over two months until the United States Team begins their defence in Italy, DP World is diligently working together with Ryder Cup Europe and the PGA of America to provide the smartest, most effective and most creative solutions for supply chains that ensure the seamless operation of the 2023 Ryder Cup.

This new arrangement with golf’s greatest team competition maintains DP World’s close association with the game and the broader sports industry, where it is an endeavour to help promote the development of sports throughout the world with smart logistical solutions. Since the start of the 2022 season, it has served as the title partner of the European Tour group’s main tour, the DP World Tour, and the event title partner of the season-ending DP World Tour Championship in Dubai since 2009.

Daniel van Otterdijk, Chief Communications Officer at DP World, said, “At DP World, we are committed to supporting the growth of sports globally in reaching new audiences and markets through our smart logistic solutions. The Ryder Cup has become one of the world’s greatest sporting events, so we are delighted that DP World can play an integral part in delivering that for the millions of sports fans around the world.

Whilst the partnership supports both our commercial and brand objectives it also allows us to showcase our global logistics network that is uniquely positioned to support the events partners and contractors with faster, smarter, and more sustainable ways of delivery.”

Guy Kinnings, Ryder Cup Director, said, “The Ryder Cup is a truly global sporting event which connects people around the world and we are delighted that DP World, which connects people through its smart trade and logistics expertise, have joined our commercial family. We of course know each other very well through our highly successful DP World Tour partnership and the Ryder Cup provides a wonderful additional platform to grow their booming business and in turn, we can utilise their logistical expertise to help deliver a truly world-class event. We look forward to working together at what promises to be a truly historic match in Rome this September.”

Jeff Price, Chief Commercial Officer, PGA of America, said, “As the leading provider of smart logistics solutions, DP World’s commitment to innovation and excellence aligns perfectly with the Ryder Cup. DP World’s extensive knowledge and experience will help us deliver a world-class experience for players, spectators and partners at Marco Simone this September.”

As part of the deal, DP World will utilize the Ryder Cup as an international forum to communicate with consumers, potential clients, and stakeholders, which will be an important component of its business growth in key industries. Fans can anticipate a number of digital and experiential efforts to be launched in tandem with the partnership, such as the presence of DP World’s ‘second life’ golf ball container in the Ryder Cup fan village, in which fans will have the opportunity to donate unwanted golf balls to grassroots golf projects around the world.

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