The Swiss luxury watch brand, Rolex has announced an extension of its sponsorship deal with the Shanghai Masters ATP 1000 tennis tournament. As part of the deal, the brand will continue to be a title sponsor of the competition running from 2023 to 2032.
After being absent for three years owing to the pandemic, the Masters is back this year. It will run from October 2 through 15, which includes China’s Golden Week National Holiday, in a significantly enlarged format.
The tournament will now have 96 players and the organisers claimed that the championship will be “one of the highest remunerated men’s tournaments in the world” due to the rising prize money.
The event stated in a news release that this year’s renovations created doors for wider cooperation with Rolex which culminated in the quick and effective growth of the long-standing connection.
The tournament has been supported by Rolex since its inaugural year in 2009. In 2010, it was made the title sponsor.
Yang Yibin, General Manager of Shanghai Juss Sports Industry Development (Group) Co Ltd (Juss Sports), said, “We will work together to promote the further development of the Rolex Shanghai Masters and for the sport of tennis in China…Rolex’s relentless pursuit of ultimate quality coincides with the organisational and operational philosophy of the tournament. We will work with all parties to bring more exciting events to all players, fans, media and partners, and contribute more highlights to the city of Shanghai.”
Shanghai Jiushi (Group) Co Ltd, a business controlled by the local government of Shanghai, is the parent company of Juss. The Formula 1 Grand Prix in Shanghai is also promoted by Juss Sports.