The Spanish football club, Real Betis has signed a long-term sponsorship deal with the energy drink brand Vrauu. In doing so, Vrauu has been added to the sponsorship portfolio of Betis in a deal that runs until the 2025-26 season.
This deal will make Vrauu the official drink of the club as it seeks to be one of the leading brands in the energy drinks market in Spain. Dorsal20, which is the Spanish management and marketing agency brokered the deal between Real Betis and Vrauu.
Vrauu was formed back in 2015 in Brazil, and since then it has looked to expand its operation overseas. The brand has its presence in Europe, Asia, America and the Middle East, this is set to increase with the new deal with Real Betis. The company joins Real Betis’ sponsorship portfolio which includes the likes of shirt sponsors, Finework and kit supplier Kappa.
Following this suit, the fellow LaLiga club RCD Espanyol has signed a renewal with its regional sponsorship deal with vitamins and supplements specialist Plameca. The agreement which runs until 2023 will cover the Asia region as Plameca looks to grow its presence in China.
Real Betis finished strong last season in the Spanish top flight in the sixth position that has enabled them to play in the Europa League this season. The Spanish team would be hoping for a similar result this season after a decent start to their league campaign. The Verdes are currently eighth in the LaLiga table standings after nine games and will be facing Rayo Vallecano at home in their next.