The professional ice hockey league in North America, the Professional Women’s Hockey League (PWHL) has developed a multi-year agreement with a Canadian communications and media company, Rogers Communications.
As part of the deal, Rogers has become the official telecommunications partner of the PWHL in Canada. The collaboration expands on Rogers’ strong devotion to hockey and to the growth of the game in Canada.
Stan Kasten, PWHL Advisory Board member, said, “Rogers has become synonymous with hockey in Canada through its partnership with the NHL, bringing professional hockey to fans from coast-to-coast through its media properties, team investments, and league sponsorships. This exciting partnership with the PWHL is yet another extension of Rogers’ commitment to growing the game and bringing Canadians the best professional hockey experiences.”
With this agreement, Rogers will help women’s hockey in Canada flourish by providing unique fan experiences, live games, behind-the-scenes videos, and inspiring opportunities for young girls playing minor hockey to interact with their hockey idols.
Tony Staffieri, CEO, Rogers Communications, commented, “We’re proud to support the PWHL and to help grow women’s hockey across the country. We look forward to working alongside the league to celebrate its historic moments, excite and reward fans, and empower the next generation of young players.”
Rogers also announced a collaboration with PWHL Montreal to provide once-in-a-lifetime opportunities for girls participating in local junior hockey programs. Rogers will be prominently featured on the team’s helmets, as well as in-arena signs and marketing, as part of this arrangement.
Marie Philip-Poulin, PWHL Montreal forward and three-time Olympic gold medalist, said, “Embracing equity on and off the ice is very important. If you can see it, you can be it, and to be a role model for the next generation is something I truly value. Working with Rogers over the years, I have witnessed first-hand how they work to create opportunities for youth in sport, and I am so excited to build on that work with them and the PWHL.”
Rogers will collaborate with the PWHL to produce distinctive content to engage fans, such as Faceoff presented by Rogers, an exclusive behind-the-scenes social series that delves deeper into the lives of the best players in the league. Rogers will additionally bring minor hockey girls closer to the game by sponsoring a closed practice in each Canadian market, allowing youth athletes to see personally how professionals train and prepare.
Recently, PWHL also onboarded Air Canada as the league’s inaugural premier partner and the official airline for the league’s first six teams.