The professional Indian arm wrestling competition, Pro Panja League (PPL) unveiled its association with the Indian radio network, Red FM 93.5.
In this development, the renowned radio entity will provide coverage of the tournament through its radio platforms, which will also include behind-the-scenes actions as well. Through this collaboration, Red FM 93.5 aims to extend a hand in increasing the game’s popularity and enhancing the entertainment quotient.
Pro Panja League Co-founder, Parvin Dabas said, “We are delighted to have RED FM as our sponsor for our inaugural season. Our association with RED FM will help us elevate the engagement to another level as we plan to create gripping entertainment for the arm wrestling fans in the country.”
RED FM and Magic FM Director & COO Nisha Narayanan, said, “India has witnessed the remarkable growth of the Indian sports market across various segments. In this dynamic ecosystem, collaborations hold immense significance and are crucial for driving overall business expansion. We are delighted to join hands with Pro Panja League, a momentous step forward. Through this alliance, we proudly extend our support to enhance the game’s popularity by broadcasting the tournament across Red FM platforms.”
Red FM, owned by the Sun Group, is an Indian FM radio network headquartered in Chennai. The radio station provides programming in multiple languages including Hindi, Bengali, Kannada, Telugu, Malayalam, Urdu and several different Indian languages.
Apart from these developments, PPL also partnered with Medulance and Shiv Naresh as medical and kit partners, respectively.
Prior to the above-mentioned associations, the Panja competition also teamed up with FanCode and Willow TV for the maiden season.