The sports broadcasting baron and the official broadcaster of the Pro Kabaddi League, Star Sports has garnered an amazing 158 million viewers in the first 24 matches of the competition, representing a 20% increase over the previous season. When compared to the previous edition, watch time increased by 25% to 12.8 billion minutes throughout this time span.
According to a press statement published by the broadcaster using BARC data, the broadcaster also saw an incredible 28% increase in TVR compared to season nine, showing the increased interest and excitement among fans for the high-octane action that PKL delivers.
A Star Sports spokesperson said, “We are thrilled to witness the overwhelming response and would like to thank fans for their continued love for the sport. Pro Kabaddi League holds a special place in the hearts of millions, and the increasing viewership numbers are a testament to the league’s popularity. The fast-paced matches and nail-biting endings have kept fans on the edge of their seats.”