The reigning champions of the Pro Kabaddi League (PKL), Jaipur Pink Panthers have announced a sponsorship deal with Prisma AI.
As per the association, the visual AI company has been named the associate partner of the team for the ongoing season.
The Jaipur-based team announced the association via its social media handles with the caption, “The game just got smarter! Delighted to announce @prismaaiofficial as our new associate partner. Here’s to a historic collaboration that transcends boundaries, marking the pioneering association of a global Indian AI company with sports in India, shaping the future of sports and AI together.”
Prisma AI is a world leader in visual artificial intelligence-based solutions. Specialising in prospective information technologies, particularly visual-based artificial intelligence systems for body behavioural analysis, sentiment analysis, and OCR, image, video, face, and object recognition.
With the help of Prisma AI’s verification platform Veri5, the alliance hopes to launch a next-generation ticketing system that will enable spectators to enter stadiums quickly and easily by employing facial recognition technology in place of a QR code. Additionally, it provides a layer of AI-powered security improvements for the event organisers and fans.
The platform is collaborating closely with the Panthers and Paytm Insider as part of the partnership to leverage computer vision to enhance fan engagement and facilitate seamless and safe stadium entrance.
Abhishek Bachchan, the proud owner of the Jaipur Pink Panthers, said, “Our collaboration with Prisma AI marks a groundbreaking phase in sports technology. This partnership reflects Jaipur Pink Panthers’ dedication to adopting technological advancements for the betterment of our devoted fan base.”
Dr Shreeram Iyer, Chairman and Group CEO of Prisma AI, said, “As an Indian company, we take great pride in collaborating with the Jaipur Pink Panthers, representing a sport deeply embedded in our country’s culture. Our partnership aims to utilize computer vision for an improved in-stadium fan experience, streamlined venue access, and enhanced venue security.”
Juspreet Singh Walia, the Founder of The Gratitude Company and Advisor, Prisma AI, said, “We are thrilled to announce the exciting collaboration between Jaipur Pink Panthers and Prisma AI. This partnership signifies a strategic alliance between two innovative forces in sports and technology. Together, we aim to redefine the landscape of fan engagement and performance analytics.”
The defending champions have had a decent outing so far in the 10th season, winning three games out of six. The team will next take on Tamil Thalaivas on December 23.